Lori Hake

Vice President-Sales





After attending UWEC, starting a family, and spending 16+ years in sales, marketing & management roles, Lori Hake decided to put all of her experiences and knowledge to use in a new direction and joined Judson & Associates in 2006. Lori enjoys helping customers and clients achieve their goals as they define them by listening to what they wish to accomplish then tenaciously working toward that goal. Some of the companies Lori has had the privilege to help and continues working with while at Judson are ProHealth Care, PDC Midwest, Nappa, Siding Unlimted, LaFuente, Roger's Memorial, and Frontier Title. Lori also has relationships with Municipal personnel, contractors, and bankers so that she can be a strong advisor throughout the entire buy, sell or lease process. She is a member of the The National Association of Realtors (NAR), the Wisconsin Realtors Association (WRA), WCTC's Architect's Club & the Commercial Association of Real Estate Professionals of WI (CARW), in which she won the 2011 CARW Investment Deal of the Year award for her part in the challenging sale of two 30,000 SF office buildings in Franklin. She is active in Waukesha County Chambers of Commerce and is a former member of the Wisconsin Commercial Real Estate Women (WCREW) where Lori served a 3 year term judging the WCREW Showcase Awards. She had the unique opportunity to meet with other Waukesha and Milwaukee County executives to review award nomination packets and determine the winning projects. Lori is currently studying architecture at WCTC. Her proficiency in AutoCad, REVIT and Sketch Up along with her knowledge of construction provide a unique perspective when working with Buyers, Sellers and Tenants on space that require improvements.